The only thing that remains constant in the world today is change. Be it fashion, consumer behavior or technology. In the technology sector, the entire world is currently eating, talking and drinking digital. Technology is changing at a speed which barely gives any time to companies to embrace the change. Unfortunately, those who prove late in accepting and embracing the change soon disappear or shrink considerably.
People associated with photography must agree with the fact that with the evolution of digital, photographic industry has gone under a sea change. Digital has opened up new areas of opportunities to all the photographic goods manufacturers and consumers.
The ongoing digital revolution has forced all the major companies to rethink over their global business strategies. In response to this ongoing paradigm shift from negative film imaging to digital imaging; the major manufacturing players made many strategic moves in the last ten years. There have been major mergers and acquisitions by the big players like Kodak, Fuji and Konica. Each one of them has been acquiring digital based companies to jump in to the digital bandwagon.
With the explosion of information technology consumers around the world are getting better informed. Now they have got more power to exhort over manufacturers and the retailers alike. Historically, business people have typically focused on pushing out what have been stocked. This approach is slowly dying its natural death and by degrees, the market is moving from being a sellers' market to a buyers' market.
In the photography industry, days are near, when we will find the emphasis shifting from products to services. For instance customers will soon be having personal photographic printers and with digital cameras, they could print some of their pictures at home. So to make sure that we are needed on that occasion, we are gradually and continuously widening our service range, which would definitely help us to be the first place customers can call for support.
We do not feel done and secure mere by giving long list of customer service because what was 'customer service' yesterday is a basic hygienic expectation today. Therefore, we are committed not only to satisfy our customers but trying hard to continuously innovate to be a step ahead in terms of delighting the customers. We also try to understand the 'heart and mind' of our customers to address the needs of both, which would consequently create bonding that will be for lifetime, instead of mere transactional.
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