Sunday, August 5, 2007

Techno- Marketing concept for Non-Life Insurance

Marketing, in its simplest form means arranging sale of product or commodity whereas technology relates to the intricacies of manufacture and usages of such product or commodity.
In the context of insurance business also, the meaning of these two words are not too different. Here marketing implies strategies for sale of an insurance policy, which obviously is the product, and the technology refers to the design, scope, and methods of utilization/execution of the benefits of a product. As a product can be sold only when people need it, so before trying to sell insurance policy the market has to be studied to analyze potential buyers, the expectations, purchasing power etc.

In today's business world, the business is using high-tech in their manufacturing and service generation activities where their risk exposure is also distinct and peculiar. The tailor-made polices are prepared based on their individual needs can only be best solution for them in their risk management. Therefore the marketing strategy of insurance business also should be in line with this reality. For example, we do not have tremendous potential in sale of machinery insurance because it not only includes the very important key machines and big sized machines but also the small motors and various other common appliances. Nowadays there are tremendous possibilities of selling electronic equipment policy as computers and other electronic devices have been installed in various offices and are also used in our daily routine life.

These policies are highly technical in nature. Therefore all insurance players are focusing on techno-marketing concept to sale these types of products and insure the adequate covers from small and mega size with zero defect efficiency.

Today, insurance market is also in the stage where we have good number of all risk polices which can be offered to the insured for mutual benefit of insurer and insured. Regarding insurance of fire and allied perils also, the insurers are looking at the geographical location of the risk and may also have to suggest extraneous perils like flood, storm, earthquake etc. Actually, managing this portfolios may prove much more difficult than others because only efficient after sales service will create confidence in the mind of the insured towards the insurer. Unless there is complete coordination and understanding between the marketing and professional personnel, no insurer can expect to achieve this task - as a customer satisfaction.

Insurers should at no point of time forget that the quality of the product and after sales service are the key note to the success of manufacturing industries and the same golden rule applies to insurance also.

No doubt the insurance markets operates under the principles of utmost good faith where insurer expect all the information to be disclosed by the insured and it is moral duty of the insurer to inform insured person about all aspect of insurance policies.

To tide over the situation we need to improve our overall performance. The technical personnel must impart their knowledge to the insured and extend full co-operation for risk assessment. Technical person must also enrich their knowledge by taking study course and information of the developments of insurance market going around the world.

This techno-marketing concept is not new. This is as old as the insurance industry itself. However with the passage of time and advancement of insurance technology and increased specialization in every sphere of business, two different sets of people should be mobilized jointly in insurance marketing.

  1. Persons required to sell the products
  2. People who have in-depth understanding of insurance products and formulate the insurance policies and process of claims.

This perhaps was necessary to handle the volume of work of large-scale insurance industry. But the magic of success of the industry will depend largely on their concerted effort and understanding rather than a secretarial look.

Industrialization in recent times is a multifaceted effort requiring attention to be given to areas other than the immediate task of setting up a production facility. The present scenario is very much unlike that in the past. Today the environmental factor is changing with new precedent and trends, which has also changed the risk exposure scenario.

These hazards and risk are all the more prominent in the industries all over country following the winds of liberalization. In order to appreciate the risk better, techno marketing departments should be set up in every insurance company. These departments have also to look into how best to cater to the risk without leaving gaps in insurance coverage.

The ultimate goal of each insurance business will depend upon consumer satisfaction and this initiation will certainly help the insurance market players for success and growth in the coming days ahead.

63 comments:

Anonymous said...

Thanks for writing this.

Anonymous said...

I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


Betty

http://www.my-foreclosures.info

commercial insurance said...

Great post. You have discussed all the things from an agent's view point. In today's economy insurance had became an essential part in everyone's life. As people are going towards technology so is the amount of risk involved is increasing. Insurance is the only solution that protects up to a certain limit.

Anonymous said...

This blog was... how do I say it? Relevant!! Finally I have found something
which helped me. Thank you!

Have a look at my website :: Workouts To Improve Vertical Jump

Anonymous said...

This is really interesting, You're a very skilled blogger. I have joined your rss feed and look forward to seeking more of your magnificent post. Also, I have shared your site in my social networks!

Also visit my web blog: Howtojumphigherfaster.Com

Anonymous said...

This is really interesting, You're a very skilled blogger. I have joined your rss feed and look forward to seeking more of your magnificent post. Also, I have shared your site in my social networks!

my webpage :: Howtojumphigherfaster.Com

Anonymous said...

Hi! I understand this is somewhat off-topic but I needed to
ask. Does running a well-established website such as yours require a massive
amount work? I'm completely new to writing a blog however I do write in my journal every day. I'd
like to start a blog so I can share my own experience and thoughts online.
Please let me know if you have any kind of ideas or tips for new aspiring blog
owners. Appreciate it!

Also visit my site: Workouts for Vertical jump

Anonymous said...

This is the perfect website for everyone who wants to find out about
this topic. You realize a whole lot its almost tough to argue with
you (not that I personally will need to…HaHa).
You certainly put a fresh spin on a subject that has been discussed for many years.
Excellent stuff, just excellent!

my web blog: vertical leap workouts

Anonymous said...

obviously like your web site but you have to test the spelling
on quite a few of your posts. Several of them are rife
with spelling issues and I in finding it very troublesome to
inform the reality however I will definitely come back again.


My page :: connorstuff.com

Anonymous said...

I’m not that much of a internet reader to be honest but your sites really nice,
keep it up! I'll go ahead and bookmark your site to come back later. Cheers

Visit my web blog exercises to improve vertical leap

Anonymous said...

I every time used to study post in news papers but now as I am a user of net so from
now I am using net for posts, thanks to web.

My webpage :: livingwaychristianfriendshipgroup.com

Anonymous said...

Thank you, I have recently been searching for information approximately this subject for a while and
yours is the greatest I've found out so far. But, what about the conclusion? Are you sure concerning the source?

Here is my weblog :: workouts to improve vertical

Anonymous said...

I really love your blog.. Great colors & theme.

Did you make this site yourself? Please reply back as I'm hoping to create my very own site and want to know where you got this from or what the theme is called. Cheers!

Feel free to visit my blog post :: http://ocbrowser.tseaz.com

Anonymous said...

Its not my first time to pay a visit this web page, i am visiting this
website dailly and get pleasant facts from here all the time.


Look at my web site: 1msg.mobi

Anonymous said...

Pretty! This has been an incredibly wonderful post.
Thank you for providing this info.

My web site ... exercises to improve vertical

Anonymous said...

You need to be a part of a contest for one of the greatest sites on the net.
I most certainly will highly recommend this web site!

Here is my blog post; workouts for vertical leap

Anonymous said...

Thanks for all the useful facts. Me and my friend Roseanne are just preparing to
do a little studies regarding car hire los angeles review.
We got to buy a guide from our local library but I reckon I have learned more from this blog post.

I am extremely happy to find such wonderful facts actually revealed for free in the web.


Also visit my web site Car Rent Tenerife

Anonymous said...

Hey there, I came across your page via Bing. While on the search for budget car
hire shannon ireland, your site came up. It seems to be pleasant.
I bookmarked it in my social bookmarking.

my web blog ... Car Hire Alicante

Anonymous said...

It's as if you read my mind! You seem to know a lot about avis car hire south africa car rental south africa, like you wrote a book about it or something like that. I presume you could do with a few pictures to push the message through, then again besides that, this is certainly an excellent website. An awesome read. I will certainly return.

Here is my website Alicante Car Rental

Anonymous said...

Pleasant site on starting a car rental business in ohio here!

Also your web site loads up very fast! What host are you using?
Can I get the affiliate link to your host? I wish my website loaded up as fast just as yours lol.


My homepage Car Hire Alicante

Anonymous said...

I do not even know how I ended over here, however I think this posting
on avis car rental hilton head island sc is good. I don't know what you are about but without any doubt you're going to be
a famous blogger if you are not already ;) Thank you!

Also visit my blog post - Car Rent Tenerife

Anonymous said...

Hey there, you have done a great job on national car rental coupons visa.

I'll definitely bookmark it and personally recommend to my buddies. I am pretty sure they'll
make use of this web site as well.

Review my blog Rent Car Tenerife

Anonymous said...

Hello, you used to write excellent, however, the last
couple postings have been somewhat monotonous. I miss
the great articles. Past few postings are a little bit
off track! Can happen!

Feel free to visit my website - car hire bilbao

Anonymous said...

Hey, I'm for the first time on this page. I discovered the url on a board talking about dollar car rentals lax airport and I believe it is really useful and it also helped me much. I'm hoping to offer one thing or another in return and advice some
people just like you helped me.

My web page car hire bilbao

Anonymous said...

Heya i am for the primary time here. I came across this board and I to find It truly useful
& it helped me out a lot. I'm hoping to present something back and help others such as you aided me.

Take a look at my web page; vacation ideas for single people

Anonymous said...

An outstanding share! I've just forwarded this onto a coworker who had been conducting a little research on this. And he actually bought me dinner because I found it for him... lol. So let me reword this.... Thank YOU for the meal!! But yeah, thanx for spending time to talk about this matter here on your site.

Look into my site ... workouts to increase vertical leap

Anonymous said...

I enjoy the helpful information on aaa car rental discount thrifty you
provide in your blog posts. I’ll take a note of your website and check again here regularly.
I am rather certain I’ll discover a lot of new stuff here!
Best of luck for one more!

Also visit my homepage: car hire in lanzarote

Anonymous said...

Thank you so much for the wonderful posting on car rentals in las vegas nv airport.
Where else might someone have that type of advise
in such an ideal way of writing? I've a presentation next week, and I am on the look for such know-how.

my web site Lanzarote Car Rental

Anonymous said...

You really make it look so simple with your post although I find the issue
on rent car ireland under 25 to be seriously something that I
presume I would not fully grasp. It appears too challenging and really wide-ranging for
me. I'm looking forward for your forthcoming posting, I'll
make sure to get the concept of it!

my blog car hire bilbao

Anonymous said...

Wow, this website is fantastic I really like looking through the information.
Continue the good job! You know, plenty of people are hunting for tips on the subject of used car rentals in orlando
florida, you could advice them considerably.


Also visit my web site Car Rental Alicante

Anonymous said...

Hey there. I ran across your website looking for fox car rental in
phoenix arizona on Bing. This is a really well written article.
I'll make sure to bookmark it and come back to read even more of your useful information. Thanks for the posting. I will definitely return.

my blog post; www.askmtg.com/car-rental-lanzarote-move-around-on-your-distinctive-schedule/

Anonymous said...

I really like everything you fellas are doing. Such intelligent work as well
as publishing! Maintain the excellent job, guys.
I have added you guys to my blogroll. I believe that it can increase the value of
my website :)

Also visit my webpage ... Car Hire In Lanzarote

Anonymous said...

I visit every day some sites and blogs to read articles, however this blog presents quality based articles.


Feel free to visit my weblog: jump high to dunk

Anonymous said...

Good day! I know this is kind of off topic but I was wondering if
you knew where I could get a captcha plugin for my comment form?

I'm using the same blog platform as yours and I'm having problems finding one?
Thanks a lot!

Look into my blog post: vertical leap workouts

Anonymous said...

Great article. I'm experiencing a few of these issues as well..

Have a look at my web blog; workouts to increase vertical

Anonymous said...

Write more, thats all I have to say. Literally, it seems as
though you relied on the video to make your point. You
definitely know what youre talking about, why throw away your intelligence on just posting videos to your weblog when
you could be giving us something enlightening to
read?

Also visit my blog; exercises to increase vertical leap

Anonymous said...

Hello there. I ran across your blog searching for car rental cancun airport reviews on MSN.
This is an extremely well crafted article. I'll make sure to bookmark this and return to see more of your helpful insight. Many thanks for the post. I'll without any doubt return.


My web-site ... Mallorca Car Hire

Anonymous said...

Terrific work on the subject of car rental denver airport coupons!
This is the type of info that should be featured across the net.
Shame on Google for not ranking the posting higher! Bless you =)

Also visit my homepage; Mallorca Car Rental

Anonymous said...

I have been searching for a bit for any high-quality articles upon thrifty car rentals
phoenix az. Searching Yahoo I finally stumbled upon this website.
Scanning some of the information now, I am content to claim that I
have a rather decent sense I finally came across exactly what
I desired. I certainly will make sure not to forget about this web site and
will see it constantly. Bookmarked in my favourites.



Also visit my web-site; Car Rental Lanzarote

Anonymous said...

Great posting about alamo rent car discount coupon! I truly enjoy how pleasing the design
and style is for the eye and how efficiently the
insight is offered. I'm curious how I could be informed anytime a new blog post has been produced. I've registered your RSS feed
that needs to do the trick! Have a wonderful time!


Here is my web site: Car Rental Lanzarote

Anonymous said...

Someone will certainly realize the passion on cheapest car hire in spain forum in the work you publish.
The entire world hopes for more excited authors like you who aren't frightened to express the way they believe. Make sure you go after your heart.

my web-site: Mallorca Car Rental

Anonymous said...

It is really a cool and useful piece of information on
the subject of national car rental gift certificates.

I am grateful that you shared this priceless knowledge.

Kindly keep us all informed. Many thanks for posting.



Look into my page Car Hire Torrevieja

Anonymous said...

We're a group of volunteers and starting a unique scheme in our community. Your site provided us with useful information about thrifty car rental coupons printable to work on. You have done an impressive job and our entire community will be grateful to you.

Feel free to visit my webpage Car Rental Torrevieja

Anonymous said...

You will seriously realize your passion in car hire gold coast airport budget in the work you write.
The whole world wishes for even more affectionate experts as you who are not
afraid saying the way they believe. Never fail to follow the
heart.

Take a look at my web site - Car Hire Tenerife

Anonymous said...

Useful posting, really enlightening. I ponder how come some other specialists in this field do not notice this.

You should carry on your publishing. I am certain, you might have
a great audience very soon!

Also visit my homepage :: car hire tenerife

Anonymous said...

I believe this is among the most significant insight on cheap
car rental la to las vegas for me and I am happy I read your post, but want to comment on few general factors,
The web site design is great and the blog posts are really great : D.
Decent job. Thank you

Feel free to surf to my web page ... Car Hire Bilbao

Anonymous said...

Wow! This is the most beneficial blogging sites I've ever uncovered about car rentals in glen burnie md. Basically fantastic. I'm definitely interested
on this topic that is why I am able to see the
energy you invested in the post.

Here is my web-site; Car Hire Mallorca

Anonymous said...

Hi there, neat post on car hire 3000 ireland reviews. I discovered a problem
with the site in IE, could you take a look at this.
I worry a considerable part of people may overlook the magnificent writing because of this problem.


Review my weblog - Car Hire Mallorca Airport

Anonymous said...

I enjoy that I encountered precisely what I was hunting for.
You have terminated a two evening long hunt upon information about car seat rental sydney airport!
Have a nice day. Bye

my page :: -Move-Around-On-Your-Distinctive-Speed.html

Anonymous said...

Good post upon sports car rental las vegas nevada, I am a repeated visitor
of sites I love. Maintain the great work, and am supposed to become a consistent visitor for quite some time.


Check out my weblog :: Car Hire Mallorca

Anonymous said...

Useful web site upon dirt cheap car rental san diego.
Lots of important ideas here. I’m forwarding it to a couple friends and
also sharing it in delicious. And obviously, thanks for your hard work!



My webpage Car Hire In Mallorca

Anonymous said...

Hi, I log on to your new stuff daily. Your story-telling style is witty,
keep doing what you're doing!

Feel free to visit my blog post; workouts to improve vertical

Anonymous said...

Hi there I am so glad I found your blog, I really found you by mistake,
while I was researching on Bing for something else, Regardless I am here now and would
just like to say thanks a lot for a fantastic post and a
all round enjoyable blog (I also love the theme/design), I don't have time to browse it all at the moment but I have bookmarked it and also added your RSS feeds, so when I have time I will be back to read much more, Please do keep up the awesome work.

Also visit my web page ... ssmethai.org

Anonymous said...

WOW just what I was searching for. Came here by searching for child tax exemption 2012

Here is my website ip-50-62-224-156.ip.secureserver.net

Anonymous said...

It's really very difficult in this full of activity life to listen news on TV, so I only use web for that purpose, and get the hottest information.

Also visit my page - Dentalshout.Com

Anonymous said...

You could definitely see your enthusiasm in the article you write.
The arena hopes for even more passionate writers such as you who aren't afraid to say how they believe. All the time go after your heart.

My site; stella.com.hk

Anonymous said...

Hey there! I could have sworn I've been to this blog before but after checking through some of the post I realized it's new
to me. Anyhow, I'm definitely happy I found it and I'll be bookmarking and checking
back often!

Feel free to surf to my web-site ... www.stella.com.hk

Anonymous said...

If some one desires to be updated with hottest technologies then
he must be visit this website and be up to date every
day.

my webpage - Www.Attorneynrg.Com

Anonymous said...

Hi there! Someone in my Myspace group shared this
website with us so I came to look it over.

I'm definitely enjoying the information. I'm bookmarking and will be tweeting this to my followers!
Wonderful blog and fantastic style and design.


My homepage; online recruitment software

Anonymous said...

Decent post regarding budget rent car durban airport, I am a repeated browser of sites I enjoy.
Maintain the great work, and am heading to become a consistent visitor
for quite some time.

Here is my site ... bilbao car hire

Anonymous said...

I am extremely impressed with your way with words-at all and also with the design of your website.
Is this a premium design or did you customize it yourself?
Anyway continue the nice quality posting, it is rare to get
to a pleasant website like this today.

Also visit my web page - Rent Car Barcelona

Anonymous said...

Hello my buddy! I like to say that this distinct information is awesome, nice authored and comes
with almost all worthwhile insight regarding budget rent a
car san diego locations. I would love seeing way more posts similar to this .


Here is my web-site - car rentals bilbao

Anonymous said...

I’ve some days ago set up a web site, the know-how you give here on the topic of enterprise car rental langley bc canada has helped
me tremendously. Thank you for all of your time and work.

Here is my web-site Car Hire In Lanzarote